METROPOLITAN POSTCARD CLUB OF NEW YORK CITY PUBLISHERS U
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Ullman Mfg. Co.   1905-1915
338 East 59th Street, New York, NY

They began as publishers of lithographic novelties and prints going on to publish a very wide variety of postcards and greeting cards. Noted for their Gold Border series.

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Ullman’s cards tended to be finely printed on heavy stock paper an they had difficulty competing in price with other publishers. To solve this problem they issued a cheaper series of cards between 1907 and 1910 numbered 501 to 599 that sold for no more than a penny. These cards were largely artist signed greetings.



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Irving Underhill   1903-1960
17 Park Place, New York, NY

A photographer of New York City. He became a leading contibutor of images for many different postcard publishers. His name and copyright usually appears on these cards.



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Underwood & Underwood   1882-1920
New York, NY

Founded by Elmer and Burt Underwood in Ottawa, Kansas. These two photographers were early producers of stereoviews publishing almost 40,000 different titles. In 1910 they began supplying news photos for newspapers and postcard publishers. The business was sold to the Keystone View Company.



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Union News Co.   (1908-1969)
New York, NY

As a wholly owned subsidiary of the American News Company they became major distributors of postcards and other printed items through their newsstands at hotels, rail and subway stations. Their cards were published by a variety of different companies including American News, Curt Teich, Robbins Brothers, and Valentine & Sons. Sometimes only their logo appears on a card, but it is often hand stamped on cards not originally published for them.



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Union Oil Co. of California   1890-
Los Angeles, CA

They began publishing postcards during the Panama Pacific Exposition in 1915, but they are best known as the first publisher of photochrome postcards. These cards were views of Western scenes and given away at their Union 76 filling stations whenever gas or oil was purchased. The first set of 85 numbered cards was printed in 1939 in San Francisco, and in the following two years 119 additional cards were produced. Because of wartime gas rationing postcard production ended in 1941 but was resumed again in 1947 with the production of 108 new numbered and dated cards. The 196 cards printed in 1949 carried neither number or date. They stopped printing cards again the following year only to resume again in 1950 with reprints of many early cards. The prewar cards by Union Oil are the rarest for postcard collecting was not popular in those years and many were simply discarded. The company has since been part of a number of acquisitions and mergers.
Many of the same images used by the Union Oil Company for their photochrome cards were printed in a fine continuous tone color gravure by the Fidelity Reproduction Company of Los Angeles, California. These cards all had white borders as opposed to the bleeds of the Union Oil cards and were labeled Truepicture Post Card.



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United Art Co.   (1936-)
Boston, MA

A publisher of view-cards depicting the greater Boston area first in linens and later as photochromes. They used a variety of different printers.



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United Art Publishing   (1901-1916)
New York, NY

A publisher of halftone lithographic and hand colored postcards. They were printed in both Germany and in the United States.



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United View Co.   (1907-1930)
Newark, DE

Published view-cards of scenes from the mid-Atlantic region.



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Universal Postal Card Co.   (1897-1907)
25-27 3rd Avenue, New York, NY

Published five sets of 43 halftone lithographic black & white souvenir cards of New York City, Philadelphia, and military themes. They were one of the few publishers of their day to create contemporary cards that depicted scenes from the Spanish American War. They went on to published private mail cards, many of which were reprints of earlier images.


Real Photo Postcard

Unusual Photographs Reproduction Co.   (1931-1950)
19 Park Place, New York, NY

Published real photo postcards of New York City scenes. These cards were produced in large numbers and manufactured in Germany.


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Utica Paper Co.   (1909-1913)
Utica, New York

This company published many local view-cards in lithography. They are characterized by a crude, heavy and distinct RGB pallet printed over a black & white halftone.


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Uvachrom AG   (1913-1950)
Munich, Bavaria

A publisher of color postcards, many in large numbered series. While many of their cards on subjects such as fairytales or operatic scenes were artist drawn, they also produced photography based view-cards that were manufactured through a technique also known as Uvachom. The Uvacrom process, a subtractive method for color printing was patented by Arhur Traube in 1916. It was a difficult process and did not see widespread commercial use. It was also used to produce book illustrations for Farbwenphotographie (Union for Chromatic Photography).




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