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National Postcard Week
The first full week in May, since 1984, that is set aside to commemorate and publicize postcard collecting. During this time collectors and postcard clubs often publish and release their own postcards marking this event. It is celebrated simultaneously in both the United States and the United Kingdom.
National Tourism
Travel as a marketed commodity, stressing the notion of national unity reinforced by shared experiences. This form of tourism helps to create national mythologies through the careful selection and promotion of tourist sites that accentuate a particular set of ideals while ignoring other historical elements.
Newvochrome
A trade name for postcards distributed by the American News Company that were printed in four-color continuous tone lithography. The colors on these cards tended to be applied in broad areas, characterized by a sharp look and a dull finish. They were promoted as the best made German cards.
Novelty Cards
Any postcard created with features beyond a standard postal size or containing a simple picture. Many novelties were printed on unusual substances such as wood or leather, and were die cut into strange shapes or puzzles. Metallic powders, silk embroidery, coins, feathers, and many other items were often added to them. Many have moveable parts and some actually make sounds. These cards were often mailed in envelopes for protection of the card and the handler. Many forms of novalties began as advertising for products or businesses and only later moved onto postcards.

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