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Japonisme
Japonisme is a term coined by the French critic Philippe Burty in 1876 for the influence of Japanese artistic styles on Western art after Japan was opened to trade in 1854. As Western art movements began to rejected Victorian moralism in favor of aesthetics, they became fertile ground for the acceptance of new stylistic forms. The flattened patterns of Japanese art created abstract like compositions that had great appeal to this receptive audience. As artists ceased to be trapped by scientific perspective, a whole new wave of experimentation and innovation emerged. Japonisme affected everything from architecture to the popularization of the kimono, but its greatest influence was on the fine and graphic arts, especially in Europe. Many postcards display this influence in their graphics and still others capture real life influences of Japanese culture.

Jiffy-Card
Jiffy-Card is a trade name used by the WIPCO Greeting Card Company for their linen fill-in postcards issued during the Second World War.

Jobber
A jobber or drummer is a wholesaler who acts as a middleman in the low end of distribution. Jobbers purchased postcards from distributors, clearing houses, or publishers directly, who in turn would sell them to various retail stores or newsstands that they had created ties with. Some publishers also sought out jobbers who sometimes advertised their services. This was especially true of European publishers who did not maintain offices in the United States. Many small businesses also needed to carry a variety of cards but couldnŐt afford to publish them in quantity, so they bought their cards from jobbers who would sell the same cards to different stores. Jobbers could also work as salesmen taking requests for postcards from various retail establishments, and they would also bid on printing contracts on behalf of small stores.

Jobbing Platen
A jobbing platen is a smaller version of the platen press. They were created in the United States in the later half of the 19th century in a variety of types to accommodate the specific needs of small print houses. Jobbing platens were used almost exclusively in America.


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